The group’s modern era was defined by a 1995 restructuring, designed to give the third generation more independence and accountability. This shift triggered a rapid expansion into international franchising, securing prestigious agreements with brands like Ralph Lauren, Dolce & Gabbana, Calvin Klein, Jack & Jones and Replay. Over the next decade, the group solidified its mass-market dominance by bringing global names to Malta, starting with Tom Tailor in 1999, which provides classic German casual wear for the whole family. This was followed in 2001 by Celio, the leading French menswear brand, and in 2003 by Tally Weijl, a Swiss label dedicated to trendy fashion for young women.
From 2003 to 2010, the company executed a highly profitable expansion strategy in Libya, becoming the first to introduce the "full concept" franchise model to the country with the Celio and Tom Tailor brands. These ventures enjoyed significant success until 2010, when the business was divested to their Libyan partner. In hindsight, the exit was fortunate, occurring just before the regional instability that followed.
In 2005, the group further diversified by signing with La Senza, a Canadian global leader in lingerie and nightwear, offering a concept similar to Victoria’s Secret. Expansion continued into the accessories and beauty sectors with the 2014 launch of SIX, an international supplier of fashion jewelry, followed by I AM and the cosmetics giant Flormar in 2015.
By 2025, the group cemented its market-leading position by opening massive flagship stores in Malta’s most prestigious locations, including a state-of-the-art Celio at The Shoreline and their largest-ever menswear outlet at The Point Shopping Mall, ensuring the Grech family legacy continues to thrive across the islands. In 2026 the 400sqm flagship Celio shop will open in Malta's newest mall, where the womenswear collection will be launched for the 1st time.