About I AM

I AM is a brand of beeline GmbH, which has been in Europe with their other brand SIX since 1999. The first I AM stores were opened in 2006. Currently, there are 175 retail stores and more than 1.700 concession POS in more than 25 countries.

The I AM Retail Concept is characterized by a warm, feminine and emotional atmosphere that is underlined by decorative elements. The well balanced mix of jewelry and textile accessories shows all actual trends as well as classic items. The big variety of styles appeals to a large target group.